- Review of yesterday's lecture and lesson activity.
- Discuss what groups decided on their start-up budget, where they are getting their start-up finances from, their marketing plan outline, and brand image direction.
New Lesson - Branding and Image Design
- What image are we trying to convey to our audience (target market selected in business plan)
- 3 c's of design (components, composition, concept)
- Take into account our business location and ethics when beginning our design and marketing campaign
- Are we appealing to everyone in our target market and audience?
Lesson Activity
- Finalize a brand image/design for your business card and flyer.
- Break into teams and work on designs.
- Class to discuss teams progress at the end with the rest of class.
Looking Ahead to Tomorrow
Discuss tomorrow's objective and activity plan.
No comments:
Post a Comment