Biz Fair Camp (Ages 8-12)
Objective
Monday
Introduction
Class expectations, structure, and outline of camp objective
Starting a Business - The Plan
Campers think about business purpose (product or service), mission, audience, image, and plan. Students will see examples of branding and marketing campaigns from familiar companies like Apple, AT&T, Wonka Candy, Barbie, and others. Students will learn what it takes to have a successful business and marketing campaign.Campers break into teams and begin to strategize a plan for their type of business, service or product, audience, plan, and image.
Campers will think about various aspects of starting a business:
Review
Discuss yesterday's lecture and lesson activity, discuss what groups decided on type of business, target market, business mission, and team roles.
Teams to complete any loose ends from Monday and begin to work on budget and finance plans (simple budget worksheet handout).
Creating a Budget and Finance Management
Annual, monthly, quarterly budgets discussed as well as how various businesses obtain various types of capital.
Once budget completed, teams will focus on portion of budget allocated for marketing and begin working on their brand image and marketing plan.
End of Class
Class to discuss teams progress at the end with the rest of class. Discuss tomorrow's objective and activity plan.
Wednesday
Review
Discussion of yesterday's lecture and lesson activity, discuss what groups decided on their start-up budget, where they are getting their start-up finances from, their marketing plan outline, and brand image direction.
Branding and Image Design
Review of the days activity: finalize a brand image/design for your business card and flyer. Break into teams and work on designs. Class to discuss teams progress at the end with the rest of class. Discuss tomorrow's objective and activity plan.
Thursday
- Create a new business
- Showcase business product/service
- Create Ads and Brand Image
- Create a portfolio and presentation
- Presentation at BizFair Friday at 11am
- Business Plan and Portfolio
- Product Proposal and Prototype
- Brand Image
- Poster
- Flyer
- Brochure
- Business Card/ Menu
- Website
- Ads
- wide
- medium
- large
- letter
- Social Media Post and Graphics
- YouTube
- Tumbler
- Etsy
Monday
Introduction
Class expectations, structure, and outline of camp objective
Starting a Business - The Plan
Campers think about business purpose (product or service), mission, audience, image, and plan. Students will see examples of branding and marketing campaigns from familiar companies like Apple, AT&T, Wonka Candy, Barbie, and others. Students will learn what it takes to have a successful business and marketing campaign.Campers break into teams and begin to strategize a plan for their type of business, service or product, audience, plan, and image.
Campers will think about various aspects of starting a business:
- Business type and size
- service or product
- local, regional, national, or international
- Business plan
- purpose, mission, milestones, and goals, business ethics
- Team roles
- CEO, CEF, CEM
- Budget and finance outline
- Target market
- males, females, children, teen, campers, etc
- marketing plan
- logo, website, social media, ads, promotional material
- Discuss how each day will go and what they are to expect, and what is expected of them.
- Look at Canva for students to create their branding and images.
- We'll continue to work on our an area of our business each day with a goal of presenting what we've learned at the end of class on Friday for our Business Fair! We encourage all parents and friends to come along and see the students portfolio's which will include their business plan, brand image, marketing plan, as well as their business cards and flyers.
Review
Discuss yesterday's lecture and lesson activity, discuss what groups decided on type of business, target market, business mission, and team roles.
Teams to complete any loose ends from Monday and begin to work on budget and finance plans (simple budget worksheet handout).
Creating a Budget and Finance Management
Annual, monthly, quarterly budgets discussed as well as how various businesses obtain various types of capital.
Once budget completed, teams will focus on portion of budget allocated for marketing and begin working on their brand image and marketing plan.
End of Class
Class to discuss teams progress at the end with the rest of class. Discuss tomorrow's objective and activity plan.
Wednesday
Review
Discussion of yesterday's lecture and lesson activity, discuss what groups decided on their start-up budget, where they are getting their start-up finances from, their marketing plan outline, and brand image direction.
Branding and Image Design
- What image are we trying to convey to our audience (target market selected in business plan)
- 3 c's of design (components, composition, concept)
- Take into account our business location and ethics when beginning our design and marketing campaign, are we appealing to everyone in our target market and audience?
Review of the days activity: finalize a brand image/design for your business card and flyer. Break into teams and work on designs. Class to discuss teams progress at the end with the rest of class. Discuss tomorrow's objective and activity plan.
Thursday
Review
Discuss yesterday's lecture and lesson activity. Discuss what the groups worked on, and what direction they are taking their brand image/design.
Marketing Strategy and Marketing Plan
Now that we know who our target audience, our business objectives and budget, and have our brand image, we are ready to market ourselves to the public! We've been working and finalizing our business cards and flyers, now that we are ready to have them printed, we need a plan to distribute them. There are a variety of ways that we can expose our image to the public, including printing our own business cards and flyers, social media outlets, radio and television broadcast, newspapers, magazines, blogs, and the most valuable method, word of mouth.
Students will discuss and work as a team their marketing plan and strategy to present to the class tomorrow.
End of Class
Class to discuss teams progress at the end with the rest of class. Discuss tomorrow's objective and activity plan. Get ready for Business Fair tomorrow at 11am!
Friday
Review
Discussion of the weeks lectures; how we came up with a business purpose, mission, plan, budget, audience, image, and marketing plan.
Business Assessment and Analysis
Students learn about the percent of businesses that fail with in the first five years and the difficulty and challenges of maintaining a business, how a financial plan can change with unexpected expenses. A successful business takes constant checks and balances, and the class discusses how to enforce and regulate ethical and fair assessments and reviews.
Business Fair!
Class to show their business portfolio complete with final business plan, marketing plan, brand image, business card, business flyer, and product.
Materials Needed
Discuss yesterday's lecture and lesson activity. Discuss what the groups worked on, and what direction they are taking their brand image/design.
Marketing Strategy and Marketing Plan
Now that we know who our target audience, our business objectives and budget, and have our brand image, we are ready to market ourselves to the public! We've been working and finalizing our business cards and flyers, now that we are ready to have them printed, we need a plan to distribute them. There are a variety of ways that we can expose our image to the public, including printing our own business cards and flyers, social media outlets, radio and television broadcast, newspapers, magazines, blogs, and the most valuable method, word of mouth.
Students will discuss and work as a team their marketing plan and strategy to present to the class tomorrow.
End of Class
Class to discuss teams progress at the end with the rest of class. Discuss tomorrow's objective and activity plan. Get ready for Business Fair tomorrow at 11am!
Friday
Review
Discussion of the weeks lectures; how we came up with a business purpose, mission, plan, budget, audience, image, and marketing plan.
Business Assessment and Analysis
Students learn about the percent of businesses that fail with in the first five years and the difficulty and challenges of maintaining a business, how a financial plan can change with unexpected expenses. A successful business takes constant checks and balances, and the class discusses how to enforce and regulate ethical and fair assessments and reviews.
Business Fair!
Class to show their business portfolio complete with final business plan, marketing plan, brand image, business card, business flyer, and product.
Business Fair - Friday July 29th, 2016 at 11am
- Small computer or laptop with software able to create simple images and text for our business plans, logos, and marketing strategies.
- Portfolio Folder or 1" three-ring binder
- Sheet protectors
- Dividers with pockets
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